Founder, Principal SEO Strategist
January 2017 – Present
Founded and lead SHAY Group, a full-service SEO and search visibility agency built for the AI-search era. I direct strategy and execution across the full search stack: technical SEO and site architecture, generative engine optimization (GEO/AEO), content strategy and production, structured data and schema, local SEO, digital PR, and paid media. The work spans everything from deep technical audits and Core Web Vitals remediation to editorial calendars, internal linking programs, and answer-engine visibility campaigns. Everything runs on a data-driven, transparent model measured against revenue and qualified demand rather than vanity metrics.
Associate Director, SEO
July 2022 – October 2023
As an Associate Director of SEO at Power Digital, an award-winning digital marketing agency across the USA, I was at the head if the Technical SEO department and manage a team of highly-skilled SEO strategists. We conducted in-depth Technical SEO audits and provide expert support and consultation for website migrations and re-designs servicing a variety of clients from SMB -> Enterprise.
Director of SEO
January 2018 – July 2021
As Director of SEO at Levy Online I managed a team of account managers and specialists, and developed strategies to execute successful SEO campaigns for our clients. Levy Online is a full service Digital Marketing Agency in Las Vegas.
Sr. SEO Account Manager
July 2016 – January 2018
As Sr. SEO Account Manager at Levy Online I was responsible for the success of several SEO campaigns for clients ranging from local businesses to enterprise hospitality. I bring a wealth of Technical SEO experience to the table and play a key role in improving processes and reporting that better serve clients needs.
Technical SEO Strategist
December 2015 – July 2016
As a Technical SEO Strategist I was responsible for conducting in-depth technical audits to identify growth opportunities in core areas of SEO such as information architecture, site structure, internal linking, on-page optimization, crawlability/indexability, structured data, UX and page speed optimization. Day-to-day responsibilities include monitoring Google Search Console & Bing Webmaster Tools and providing support for internal team members from a Technical SEO perspective.
SEO Strategist
February 2015 – December 2015
As a SEO Strategist I managed and executed SEO campaigns for 12+ clients while providing support to fellow Strategists.
A core component of my role included conducting competitor analysis, on-page/content optimization, keyword research, content strategy and reporting. I worked closely with our clients, Account Executives and service teams to execute a strategy with a focus on KPIs to drive growth and revenue.
SEO Specialist
April 2014 – February 2015
Coordinate with SEO Strategists to ensure the completion of SEO deliverables including:
- Keyword Research & Keyword Mapping
- Content Optimization
- Website Diagnostics
- Content Strategy & Content Creation
- Competitive Analysis
- Internal & External Linking Analysis
- SEO Reporting
Work closely with social media specialists, content marketing specialists and developers to ensure successful client campaign performance.
Digital Marketing Manager
June 2013 – April 2014
Coordination of SEO, Social Media, Email Marketing and Paid Search (PPC) initiatives for RepairsUniverse.com and its two partner websites, Strivemobile.com & Fixez.com
Search Engine Optimization (SEO)
- Responsible for the strategy and execution of all on-site and off-site SEO activities including: keyword research & keyword targeting, linking strategy, and content optimization & content development
- SEO Copywriting (sales copy for category & product pages, blog content, content marketing, etc.)
Email Marketing:
- Responsible for creating effective email marketing campaigns for a list of over using various platforms including MailChimp and Mad Mimi, as well as CartStack for shopping cart abandonment/recovery emails
- Optimizing email strategies to drive higher returns including A/B testing, content, images, offers, mailing frequency, segmentation, and template design
Paid Search (PPC):
- Responsible for the deployment and optimization of paid search campaigns using Google Adwords and the Yahoo Bing network.
- Management of product feeds for Google Shopping campaigns and Bing Product Ads, as well as various shopping engines including Shopzilla, PriceGrabber and Nextag.
Other responsibilities include:
- Management of social media channels including: Facebook, Twitter, Pinterest, Google+ and YouTube.
- Video content creation (editing and production of how-to tutorial videos used for content marketing.)
- Graphic design & product image editing
- Assist with customer service, technical support and eCommerce operations for three websites.
- Inventory management
Co-Founder
February 2012 – July 2013
Co-founder and President of Strive Mobile Repairs, an online retailer providing smartphone & tablet replacement parts and repair services.