One of questions I’ve been asked lately is “What does that little AMP and lightning bolt in the Google results mean?”. In which my response typically is “It means the result you are about to click on is going to load real fast-like.”

If you’ve owned a smartphone in the past year and have searched anything on Google, you’ve probably seen a result that looks like this:

example of amp in google

Here are the basics of AMP:

For those of you who are slightly more interested in knowing exactly what is AMP, I have found a useful infographic from ClixLogix that illustrates all of the high-level info about Accelerated Mobile Pages to get you started.

without further ado..

Google AMP for Dummies..

Google Amp for Dummies

They have also put together a useful Guide to AMP that I recommend reading.

For the more technical savvy people out there, visit the How AMP Works page on the official Accelerated Mobile Pages Project website.


Do you have a WordPress site and are interested in implementing AMP?

Contact me and I can evaluate your site to see if you are AMP ready. While there are several plugins that enable AMP for WordPress, often it is not a set it and forget it implementation. As an experienced Technical SEO consultant I’ll help you determine what is needed to not only implement AMP on your website, but also validate your AMP pages so they can be indexed by Google.

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